AFFIRM
At the core of the creative design process is an open mind. Listen broadly,
analytically, and intuitively. What will success look like? How will we know?
Listen with appreciative eyes. Imagine what might be.
SYNTHESIZE
Information and insight is critical to an outcome that meets user
needs and project criteria. What is currently working? What information can we
acquire from observation, research, and dialog? Synthesize findings to inform
and guide the process.
PLAN
Creativity needs a flexible format for collective capacity building.
How will we organize for success? Establish a team, tasks, timeline, milestones,
and deliverables. Determine how to structure on-going communication to build
greater understanding and buy-in. |
INNOVATE
Create a playground for ideas. Instill an environment for innovation
that gives permission to test early, quickly, and inexpensively. Generate
possibilities, learn fast, and use iteration techniques. Do not reject concepts
prematurely. Dream, distill, and synthesize. Learn-as-you-go!
REVISIT AND ACT
Design is creating with a purpose. Revisit the dreams, insights,
research, and criteria. Craft a preferred solution. Present and refine. After
the go/no-go decision, execute. Evaluate for opportunities to improve. It’s
never really over.
ENJOY
Celebrate. Appreciate individual and group efforts. Recognize what has
been accomplished and learned. Create moments of high enthusiasm. |
