KATHY JACOBS-HOUK
Researcher, strategic thinker, project designer, manager

Market Insight www.marketinsightresearch.com

Experience:
Since 1984, Market Insight has delivered research-driven market strategies to regional and national clients. Kathy’s determined focus on quality starts with helping clients to target their informational needs and extends through the presentation of accurate, objective findings and actionable strategies that give her clients the competitive advantage. Prior to forming Market Insight she held key management positions with two of the nation’s top ten research firms: Decision Center, Inc., New York and TNS-NFO Research, Inc., Toledo, Ohio, where she led teams of researchers and managed large-scale projects. Her background is in communications and psychology, and she has conducted strategic planning sessions for business and civic leaders. Kathy has her B.A. in English from the University of Illinois.

Current Projects:
Using qualitative and quantitative research methods, Kathy identifies customers’ needs and their satisfaction with the client’s product/service. Clients are public, private, and not-for-profit organizations, including an international pharmaceutical consulting firm for whom she will conduct in-depth interviews with CEOs and medical directors of the country’s largest 100 healthcare facilities. Her client base includes an out-of-state utility company, a national manufacturer, a regional bank, county government, colleges, and not-for-profit organizations.

Insights into Kathy:
Kathy works with businesses and organizations in setting strategic direction, and has helped develop congruent mission statements. Her own is simple and straight forward: “good work for good people.” When not working, Kathy appreciates time with her nieces and nephew who all enjoy lots of beach time in sunny Florida.